Before any product or dev work begins, the Product Manager is obligated to create an initial Kickoff Resource that will be used to introduce the product to all stakeholders.

Required information to document includes:

Template Link: Product Kickoff

The product introduction meeting is organized by the Product Manager once they have completed the Kickoff resource. 

Those who should be in attendance to this meeting are:

Once the internal kickoff is conducted, and each internal team member knows the scope of this product, there is a kickoff (with the same resource) with collaborative teams. 

From product to product, these external teams may vary - Base UI, Editor Classic, Editor X, Velo, Verticals, Platform, Blocks - and should include those teams where the product was requested, and where it will be available.

Those who should be in attendance to this meeting are:

The direct product team opens the proper channels to work.